PROFILE

The basic idea of "My Way" brand concerns the upgrading - upcycling of new or vintage clothes by transforming them in inspired, different and absolutely unique pieces (sustainable fashion).

The brand's philosophy reflects the basic principle of Japanese art "Kintsugi", which repairs the broken or damaged ceramics by filling the cracks with precious metals.
The outcome of this procedure is a new object with new story and all-time value.

"My Way" focuses on the outstanding uniqueness and beauty of each woman in particular.
Inspiration, experimentation, design and transformation is adjusted to the personal profile of each specific woman who aims to look different.
In addition, haute couture or avant garde exaggerations in some clothing may give a theatrical perspective to our every day life.
Furthermore, by combining ethics and beauty not only we upgrade our look but also we also look better with clear conscience.

"My Way" means creating, redesigning, transforming upcycling clothes in:
- a way that respects and continues the story clothes have to say.
- a way which is most considerate to humanity and environment.
- a way that the transformation journey is exciting and doesn't leave a negative footprint.
- a way to look unique by wearing, fair, ethical, different, personalized, upcycled clothing.

Assuming that fashion is not only an artistic way to communicate our personality but also an attitude towards life, then what we wear has to be unique in a way that is "your way".
My Way - Your Way - Our Way!!!!