The basic idea of "My Way" brand concerns the upgrading - upcycling of new or vintage clothes by transforming them in inspired, different and absolutely unique pieces (sustainable fashion).
The
brand's philosophy reflects the basic principle of Japanese art
"Kintsugi", which repairs the broken or damaged ceramics by filling
the cracks with precious metals.
The
outcome of this procedure is a new object with new story and all-time value.
Yiouli Moustakatou was
born and lives in Athens, and is the mother of two sons.
Even though her
academic backround lies on the area of clinical - educational psychology (M.A.
in Clinical Psychology - Learning Disabilities in N.I.U. Nothern Illinois
University - Chicago), she was always moved and got excited about fashion.
During her residence
in Chicago and London, was strongly influenced by extravagant fashion shows,
exceptional art events and eccentric designers (Vivienne Westwood, Alexander
McQueen ect).
